The 90's in California were one of the most creatively fertile periods of skateboarding and its subcultures. The DIY spirit of that time unified and charged a generation—its impact was felt worldwide, and it inspired so many. Verb was one of them.
This year marks 30 years of Paul Frank, a brand that stood alongside creative pioneers like Mark Gonzales, Spike Jonze, and Shepard Fairey/ OBEY —artists who pushed their DIY ethos into the mainstream and reshaped culture.
We're stoked to partner with Paul Frank to honour three decades of creativity, colour, and fun—and to celebrate Julius, who reminds us: "Don't Forget to Never Grow Up."